Writing
Analytics explainers and worked examples, plus practical notes on building data products, web tools, and browser games.
How I Design and Read an A/B Test, With a Simulated Example
A walkthrough of A/B test design for a subscription change: test and control cohorts, primary and guardrail metrics, sample size and power, and how to read the result. Every number comes from a seeded simulation, not a real test.
Forecasting Seasonal Traffic: A Worked Example on Public Wikipedia Data
A seasonality-aware traffic forecast (trend, weekly, and yearly effects on log views) tested on a held-out year of public Wikipedia pageviews and compared against a seasonal-naive baseline, with notes on using it for ad-inventory planning.
How I Built Tectonic, a 3D Geography Game for the Web
A behind-the-scenes case study on turning real country borders into a playable 3D globe, designing a frontier-based map puzzle, and shipping 200 regional geography jigsaws.
How I Set Up Pi-hole on a Raspberry Pi Zero 2 W
My practical Pi-hole setup with Unbound, Tailscale, custom blocklists, and the honest reason it works better for the web than for streaming ads.